Social media analytics reports are used to measure the effectiveness of social media marketing campaigns, and sites like Facebook, Twitter, Instagram, and Pinterest provide a lot of data. You can find out how many visits your website receives from social media sites, what type of posts get the most engagement, and which types of authors attract the largest audiences.
We have compiled a list of common questions that people ask regarding Wisers social media analytics reports, along with their answers. These should help you understand better how these reports work and can be used to improve future campaigns. We will also go into who should analyze social media analytics report and what tools you might need for this process.
What does it mean when there is a spike in traffic from Facebook?
A spike in web traffic from a social media site indicates that you have created new content or have changed your existing content to attract attention from users on this site. For example, if you write a new blog post and use a popular hashtag in the title of the post, more people might see it through their newsfeeds and click-through to read it.
A spike can also mean that you’ve been engaging with people on that platform. If you reply to comments from Facebook users on your company page, for example, they will likely click through to check out your website as well as join your email list.
Why is my conversion rate from Facebook so low?
A very low conversion rate for a social media site does not tell you that your content is poor. It tells you that the content was not seen by enough people to get a sufficient number of conversions. So what can you do? The best way to improve this number is to run an advertising campaign with Facebook adverts. You should aim for a steady increase in traffic through regular posts and use different tactics such as app installs or remarketing. If your page has been recently launched, it takes time before the audience reaches a significant level, especially if you’re targeting a global market. An alternative approach might be to start with targeted ads on other social sites that have similar audiences and then move onto